The Idea Writers

Copywriting in a New Media and Marketing Era

T. Iezzi, N. n/a (Autoren)

Online Resource

IX, 213 Seiten

2016
Palgrave Macmillan US (Hersteller)
978-1-137-51044-0 (ISBN)

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow

Erscheint lt. Verlag	27.9.2016
Zusatzinfo	IX, 213 p.
Verlagsort	New York
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Advertising • Marketing • Multimedia • New Media
ISBN-10	1-137-51044-7 / 1137510447
ISBN-13	978-1-137-51044-0 / 9781137510440
Zustand	Neuware