The Idea Writers

Copywriting in a New Media and Marketing Era

T. Iezzi, N. n/a (Autoren)

Buch | Softcover

213 Seiten

2010
Palgrave Macmillan (Verlag)
978-0-230-61388-1 (ISBN)

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The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.

TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.

The Creativity Age Bernbach to the Future The Storytellers Digital is Not a Channel How to Not Write Advertising Life in Adland Bringing Ideas to Life It's Just Getting Good Appendix And Now a Few Words From Lee Clow

Reihe/Serie	An Advertising Age Book
Zusatzinfo	IX, 213 p.
Verlagsort	Basingstoke
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Naturwissenschaften
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-230-61388-8 / 0230613888
ISBN-13	978-0-230-61388-1 / 9780230613881
Zustand	Neuware