Entrepreneurship, Business and Economics - Vol. 1
Springer International Publishing (Verlag)
978-3-319-27569-7 (ISBN)
This volume of Eurasian Studies in Business
and Economics focuses on latest results from entrepreneurship and SME research,
Human Resources, along with a focus on the Tourism industry. The first part
deals with topics ranging from entrepreneurial intentions, social
entrepreneurship and technological entrepreneurship to EU policies such as the 7th
Framework program. Bridging the themes, the second part on Human Resources and
General Management deals with human capital issues, labor force education,
employer branding and aligning HR practices to knowledge management outcomes. The
third part in particular concentrates on the tourism industry in exploring
innovative marketing strategies, WEB 2.0 Challenges, tourism product
innovation, and success in international markets.
Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.
| Erscheinungsdatum | 08.10.2016 |
|---|---|
| Reihe/Serie | Eurasian Studies in Business and Economics |
| Zusatzinfo | XVI, 588 p. 120 illus., 48 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Schlagworte | Brand positioning • business and management • Competitive labor markets • Decision Making • Employer Branding • Entrepreneurial Orientation • Entrepreneurship • Franchising • Health Tourism • Hospitality Industry • Human Capital • Human Resource Management • Lean companies • Marketing • Technology entrepreneurship • Tourism management • Transaction Costs |
| ISBN-10 | 3-319-27569-0 / 3319275690 |
| ISBN-13 | 978-3-319-27569-7 / 9783319275697 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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