Entrepreneurship, Business and Economics - Vol. 1
Springer International Publishing (Verlag)
978-3-319-80173-5 (ISBN)
This volume of Eurasian Studies in Businessand Economics focuses on latest results from entrepreneurship and SME research,Human Resources, along with a focus on the Tourism industry. The first partdeals with topics ranging from entrepreneurial intentions, socialentrepreneurship and technological entrepreneurship to EU policies such as the 7thFramework program. Bridging the themes, the second part on Human Resources andGeneral Management deals with human capital issues, labor force education,employer branding and aligning HR practices to knowledge management outcomes. Thethird part in particular concentrates on the tourism industry in exploringinnovative marketing strategies, WEB 2.0 Challenges, tourism productinnovation, and success in international markets.
Entrepreneurship and Small and Medium-sized Enterprises.- Human Resources.- Management.- Marketing and Tourism.
| Erscheinungsdatum | 20.07.2018 |
|---|---|
| Reihe/Serie | Eurasian Studies in Business and Economics |
| Zusatzinfo | XVI, 588 p. 120 illus., 48 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 9007 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Brand positioning • Competitive labor markets • Decision Making • Employer Branding • Entrepreneurial Orientation • Franchising • Health Tourism • Hospitality Industry • Human Capital • Lean companies • Technology entrepreneurship • Transaction Costs |
| ISBN-10 | 3-319-80173-2 / 3319801732 |
| ISBN-13 | 978-3-319-80173-5 / 9783319801735 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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