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What Would Google Do?

Jeff Jarvis (Autor)

Buch | Softcover

272 Seiten

2010 | International ed.
Harper (Verlag)
978-0-06-206335-9 (ISBN)

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"Eye-opening, thought-provoking, and enlightening." -USA Today "An indispensable guide to the business logic of the networked era." -Clay Shirky, author of Here Comes Everybody "A stimulating exercise in thinking really, really big." -San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Jeff Jarvis is the proprietor of one of the web's most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007-11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.

Erscheint lt. Verlag	20.11.2011
Verlagsort	New York
Sprache	englisch
Maße	106 x 171 mm
Gewicht	136 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-06-206335-9 / 0062063359
ISBN-13	978-0-06-206335-9 / 9780062063359
Zustand	Neuware