What Would Google Do?

Jeff Jarvis (Autor)

Buch | Hardcover

224 Seiten

2009
Collins (Verlag)
978-0-06-170971-5 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

What's the question every business should be asking itself? According to Jeff Jarvis, it's WHAT WOULD GOOGLE DO? If you're not thinking or acting like Google -- the fastest-growing company in the history of the world -- then you're not going to survive, let alone prosper, in the Internet age. An indispensable manual for survival and success that asks the most important question today's leaders, in any industry, can ask themselves: What would Google do? To demonstrate how to emulate Google, Jarvis lays out his laws of what he calls "the new Google century," including such insights as: Think Distributed Become a Platform Join the Post-Scarcity, Open-Source, Gift Economy The Middleman Has Died Your Worst Customers Are Your Best Friends and Your Best Customers Are Your Partners Do What You Do Best and Link to the Rest Get Out of the Way Make Mistakes Well ! and More He applies these principles not just to emerging technologies and the Internet, but to other industries--telecommunications, airlines, television, government, healthcare, education, journalism, and yes, book publishing--showing ultimately what the world would look like if Google ran it.The result is an astonishing, mind-opening book that will change the way readers ask questions and solve problems.

By Jeff Jarvis

Erscheint lt. Verlag	1.3.2009
Verlagsort	New York
Sprache	englisch
Maße	162 x 235 mm
Gewicht	452 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-06-170971-9 / 0061709719
ISBN-13	978-0-06-170971-5 / 9780061709715
Zustand	Neuware