Grow Globally
John Wiley & Sons Inc (Verlag)
978-1-118-03015-8 (ISBN)
Discover proven strategies and solutions for successful participation in the global market With less than fifty percent of middle market US companies succeeding at going global, corporate executives need to know how to build effective global execution platforms that will allow their organizations to thrive in a global economy. Filled with case studies and indispensable checklists, Grow Globally guides executives in crafting an actionable global strategy that will not only stand the test of change—but that will also be on target, on budget, and on time.
Reveals how to anticipate change in global decision-making and execution
Explores how to identify trends and respond to differences between internal corporate culture and the target culture
Includes case studies, checklists, process visuals and resources, plus a website that hosts online tools and materials
As the world becomes more dependent on technology and trade borders gradually disappear, your company needs to acquire the tools and skills necessary to compete in the global market. Grow Globally presents the skills needed to build a global execution platform that will keep your organization relevant and competitive in the international landscape.
MONA PEARL, MA, is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company's bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.
Foreword. Preface.
Acknowledgments.
Introduction: Growing Globally -- What You Need To Know To Get In the Game.
Chapter 1: Embarking on Your Global Adventure: Navigating Beyond the Borders of Your Organization and Your Home Country.
Chapter 2: The Search for the Right Talent: A Driving Force When Going Global.
Chapter 3: Improving Your Market Readiness through Effective Planning, Action and Commitment.
Chapter 4: Gaining a Competitive Advantage: A Little Difference Makes All the Difference.
Chapter 5: Sound International Negotiations: Unlocking the Secrets of Success across Borders.
Chapter 6: Corporate Partnerships: A Match Made in Heaven… or Hell?
Chapter 7: Corporate Business Models: Growing Your Business from Within.
Chapter 8: Focusing on Success.
Chapter 9: Looking into the Future: New Players, New Rules, New Game.
Chapter 10: Growth and Discovery.
Notes.
References.
About the Author.
Index.
| Erscheint lt. Verlag | 28.10.2011 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 160 x 236 mm |
| Gewicht | 499 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-118-03015-X / 111803015X |
| ISBN-13 | 978-1-118-03015-8 / 9781118030158 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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