Riding the Unicorn (eBook)
338 Seiten
Wiley (Verlag)
978-1-394-36769-6 (ISBN)
The Legends are True. The Unicorn is out there.
Think unicorns - those billion-dollar startups as rare as their mythical namesakes - are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and - if you're lucky - sell your way to startup glory.
You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.
You'll also find:
- Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage
- Research-backed tactics for success, delivered through stories so good you'll forget you're learning
- Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself
Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.
WENEE YAP and THOMAS DERRICOTT are successful entrepreneurs with over 20 years' combined experience in the Australian startup ecosystem. Wenee is the founder of Survive Law-which grew to Australia's highest traffic online community of law students before its acquisition and Thomas is an award-winning journalist and early employee of multiple startups.
The Legends are True. The Unicorn is out there. Think unicorns those billion-dollar startups as rare as their mythical namesakes are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and if you're lucky sell your way to startup glory. You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. You'll also find: Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage Research-backed tactics for success, delivered through stories so good you'll forget you're learning Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.
| Erscheint lt. Verlag | 24.10.2025 |
|---|---|
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft |
| Wirtschaft ► Betriebswirtschaft / Management | |
| Schlagworte | acquisition • angel investor • Business Growth • business ideas • Elevator Pitch • Entrepreneurship • finding investors • Fortune 500 • Funding • growing a startup • Hiring talent • investors • IPO • Merger • MVP • prospectus • Scaling a Startup • seed funding • series funding • side hustles • side hustle strategies • Small Business • starting a business • Startup advice • startup exit strategy • Startup Funding • startup growth • startup handbook • startup manual • startup scaling strategy • startup strategies • startup tips • USP • Valuation • Venture Capital |
| ISBN-10 | 1-394-36769-4 / 1394367694 |
| ISBN-13 | 978-1-394-36769-6 / 9781394367696 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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