Bcom
South-Western (Verlag)
978-0-324-58790-6 (ISBN)
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BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.
PART 1: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1: Establishing a Framework for Business Communication. 2: Focusing on Interpersonal Communication. 3: Focusing on Group Communication. 4: Planning Written and Spoken Messages. PART 2: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5: Communicating Electronically. 6: Preparing Good- and Neutral-News Messages. 7: Preparing Bad-News Messages. 8: Preparing Persuasive Messages. 9: Revising Written Messages. PART 3: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10: Understanding the Report Process and Research Methods. 11: Managing Data and Using Graphics. 12: Organizing and Preparing Reports and Proposals. 13: Designing and Delivering Business Presentations. PART 4: COMMUNICATION FOR EMPLOYMENT. 14: Preparing RUsumUs and Application Messages. 15: Interviewing for a Job and Preparing Employment.
| Erscheint lt. Verlag | 1.9.2008 |
|---|---|
| Verlagsort | Mason, OH |
| Sprache | englisch |
| Maße | 213 x 274 mm |
| Gewicht | 1067 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management |
| ISBN-10 | 0-324-58790-2 / 0324587902 |
| ISBN-13 | 978-0-324-58790-6 / 9780324587906 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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