BCOM Plus
South-Western
978-0-538-75335-7 (ISBN)
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Created through a 'student-tested, faculty-approved' review process, "BCOM" is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. A streamlined paperback, it comes complete with helpful learning and teaching resources that are based on what you and your students said were needed. "BCOM" is part of the next generation of business texts that you and your students build together.
PART I: COMMUNICATION FOUNDATIONS AND ANALYSIS. 1. Establishing a Framework for Business Communication. 2. Focusing on Interpersonal Communication. 3. Focusing on Group Communication. 4. Planning Written and Spoken Messages. PART II: COMMUNICATION THROUGH ELECTRONIC, VOICE, AND WRITTEN MESSAGES. 5. Communicating Electronically. 6. Preparing Good- and Neutral-News Messages. 7. Preparing Bad-News Messages. 8. Preparing Persuasive Messages. 9. Revising Written Messages. PART III: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS. 10. Understanding the Report Process and Research Methods. 11. Managing Data and Using Graphics. 12. Organizing and Preparing Reports and Proposals. 13. Designing and Delivering Business Presentations. PART IV: COMMUNICATION FOR EMPLOYMENT. 14. Preparing Resumes and Application Messages. 15. Interviewing for a Job and Preparing Employment. Grammar and Usage Appendix.
| Erscheint lt. Verlag | 27.1.2010 |
|---|---|
| Verlagsort | Mason, OH |
| Sprache | englisch |
| Maße | 216 x 274 mm |
| Gewicht | 960 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-538-75335-8 / 0538753358 |
| ISBN-13 | 978-0-538-75335-7 / 9780538753357 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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