Exp Mkt in Mktpl Online Sim

Cadotte (Autor)

Software / Digital Media

4 Seiten

2003 | 2nd edition
South-Western (Hersteller)
978-0-324-22197-8 (ISBN)

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In this marketing online simulation, theory comes alive as you compete against the computer to manage a new business venture and profitably capture dominant market share. Here is the situation you face: A large, international electronics firm has decided to enter the microcomputer industry. As head of its marketing division, you will be responsible for functions associated with introducing a new line of microcomputers. Over a period of 6 Quarters, you and your competitors will sell through company-owned sales offices in major metropolitan markets around the world.

Erscheint lt. Verlag	31.7.2003
Verlagsort	Mason, OH
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-324-22197-5 / 0324221975
ISBN-13	978-0-324-22197-8 / 9780324221978
Zustand	Neuware