Exp Mkt Strat in Mktpl Onlne S

Cadotte (Autor)

Software / Digital Media

4 Seiten

2003
South-Western (Hersteller)
9780324221985 (ISBN)

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In this marketing strategy online simulation, theory comes alive as as you and your teammates compete against other opponents to manage a new business venture and profitably capture dominant market share. Here is the situation you face: A large, international electronics firm has decided to enter the microcomputer industry. Your company will be responsible for functions associated with introducing a new line of microcomputers. Over a period of 8 Quarters, you and your competitors will sell through company-owned sales offices in major metropolitan markets around the world.

Erscheint lt. Verlag	31.7.2003
Verlagsort	Mason, OH
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780324221985 / 9780324221985
Zustand	Neuware