Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Fred David, Forest David, Meredith David (Autoren)

Buch | Softcover

672 Seiten

2025 | 18th edition
Pearson Education Limited (Verlag)
978-1-292-74527-5 (ISBN)

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Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management

The Cohesion Case: McDonald’s Corporation

PART 2: STRATEGY FORMULATION

Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis

Erscheinungsdatum	08.07.2025
Verlagsort	Harlow
Sprache	englisch
Maße	215 x 275 mm
Gewicht	1419 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-74527-4 / 1292745274
ISBN-13	978-1-292-74527-5 / 9781292745275
Zustand	Neuware