MyLab Management withPearson eText Instant Access for Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Fred David, Forest David, Meredith David (Autoren)

Online Resource

2025 | 18th edition
Pearson Education Limited (Hersteller)
978-1-292-47738-1 (ISBN)

Infos

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Inhalt

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management

The Cohesion Case: McDonald’s Corporation



PART 2: STRATEGY FORMULATION

Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS How to Prepare and Present a Case Analysis

Produkt-Details

• Erscheint lt. Verlag: 29.5.2025
• Verlagsort: Harlow
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-292-47738-5 / 1292477385
• ISBN-13: 978-1-292-47738-1 / 9781292477381
• Zustand: Neuware