OneKey CourseCompass, Student Access Kit, Principles of Marketing

Phillip Kotler (Autor)

Freischaltcode

2007 | 12th edition
Pearson (Hersteller)
978-0-13-239010-1 (ISBN)

Infos

Available through Course Compass, Blackboard, and WebCT, classroom resources for students are available in one spot. Resources include:



Quizzing for review
Case Pilot to aid in analyzing cases
Marketing Toolkit: Interactive Modules to aid in review of understanding key concepts
Marketing Updates: Bringing current articles to the classroom
Critical Thinking Problems
Quantitative Exercises
Much more

OneKey requires an access code, which professors can ask to be shrink-wrapped with new copies of this

text. Please contact your local sales representative for the correct ISBN. Codes may also be purchased separately

at www.prenhall.com/marketing.

Produkt-Details

• Erscheint lt. Verlag: 24.5.2007
• Sprache: englisch
• Maße: 157 x 223 mm
• Gewicht: 68 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-239010-8 / 0132390108
• ISBN-13: 978-0-13-239010-1 / 9780132390101
• Zustand: Neuware