OneKey CourseCompass, Student Access Kit, Marketing

Gary Armstrong (Autor)

Freischaltcode

2004 | 7th edition
Pearson (Hersteller)
978-0-13-142606-1 (ISBN)

Infos

OneKey means all instructor and student online course materials for this book are delivered in ONE Web-based course system

Here's What's Key for this title:

• NEW Marketing ToolKit - Eighteen interactive learning modules that allow students to interact with and apply fundamental marketing concepts including pricing, targeting, ethics and strategy.

• NEW MarketingUpdates powered by Research Navigator: Access current marketing news and articles from leading periodicals and journals. The article feeds are mapped to the chapters in this textbook and every month twenty new articles are added per chapter. Also includes access to www.researchnavigator.com, which features New York Times and Financial Times archives, EBSCO database, and more.

• ADventure exercises. For use with an online database of print ads.

• Interactive and animated figures: View interactive and animated versions of the many tables and figures found in this text.

• Self Study Quizzes: Students can test themselves along the way and receive immediate feedback. These OneKey quizzes supplement the open-access quizzes available at www.prenhall.com/kotler

Produkt-Details

• Erscheint lt. Verlag: 15.7.2004
• Sprache: englisch
• Maße: 165 x 230 mm
• Gewicht: 71 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-13-142606-0 / 0131426060
• ISBN-13: 978-0-13-142606-1 / 9780131426061
• Zustand: Neuware