Tourism, Enhanced Media Edition

Chris Cooper, John Fletcher, Alan Fyall, David Gilbert, Stephen Wanhill (Autoren)

Media-Kombination

2007 | 3rd edition
Financial Times Prentice Hall
978-1-4058-7323-9 (ISBN)

Titel ist leider vergriffen;
keine Neuauflage

Artikel merken

This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa. Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student. Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in Tourism

PART ONE: TOURISM DEMAND 1 Managing Tourism Demand 2 Tourism Consumer behaviour 3 Measuring Demand for Tourism 4 Tourism Demand Determinants and Forecasting PART TWO: THE TOURISM DESTINATION 5 The Economic Impact of Tourism 6 The Environmental Impact of Tourism 7 The Socio-cultural Impact of Tourism 8 Sustainable Tourism 9 Tourism and Development Planning PART THREE: THE TOURISM SECTOR 10 Attractions 11 Accommodation 12 Intermediaries 13 Transportation 14 Public sector and policy PART FOUR: MARKETING FOR TOURISM 15 Marketing for Tourism - the Historical Roots 16 Managing Marketing for Tourism 17 Marketing Planning 18 Marketing Mix Applications PART FIVE: DEVELOPMENTS IN TOURISM 19 Information Technology in Tourism 20 The Future of Tourism: Trends and Issues Beyond our Control 21 The Future of Tourism: Trends and Issues Within our Control

Erscheint lt. Verlag	21.6.2007
Verlagsort	Harlow
Sprache	englisch
Maße	201 x 264 mm
Gewicht	1632 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4058-7323-X / 140587323X
ISBN-13	978-1-4058-7323-9 / 9781405873239
Zustand	Neuware