Tourism
Prentice Hall (Verlag)
978-0-273-68406-0 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
This text introduces the fundamental principles of tourism and provides a framework that effectively integrates theory and practice. A global and diverse spread of examples shows the impacts and influences of this fast-changing industry on its environment and vice versa. Companion website includes an Instructor's Manual and Powerpoint slides for the tutor; self-assessment questions, weblinks and a glossary of key terms for the student. Suitable for a wide range of introductory and other modules on undergraduate and postgraduate degree programmes in Tourism
PART ONE: TOURISM DEMAND 1 Managing Tourism Demand 2 Tourism Consumer behaviour 3 Measuring Demand for Tourism 4 Tourism Demand Determinants and Forecasting PART TWO: THE TOURISM DESTINATION 5 The Economic Impact of Tourism 6 The Environmental Impact of Tourism 7 The Socio-cultural Impact of Tourism 8 Sustainable Tourism 9 Tourism and Development Planning PART THREE: THE TOURISM SECTOR 10 Attractions 11 Accommodation 12 Intermediaries 13 Transportation 14 Public sector and policy PART FOUR: MARKETING FOR TOURISM 15 Marketing for Tourism - the Historical Roots 16 Managing Marketing for Tourism 17 Marketing Planning 18 Marketing Mix Applications PART FIVE: DEVELOPMENTS IN TOURISM 19 Information Technology in Tourism 20 The Future of Tourism: Trends and Issues Beyond our Control 21 The Future of Tourism: Trends and Issues Within our Control
| Erscheint lt. Verlag | 7.12.2004 |
|---|---|
| Sprache | englisch |
| Maße | 199 x 264 mm |
| Gewicht | 1550 g |
| Themenwelt | Wirtschaft |
| ISBN-10 | 0-273-68406-X / 027368406X |
| ISBN-13 | 978-0-273-68406-0 / 9780273684060 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
