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Risk-Averse Capacity Control in Revenue Management

Christiane Barz (Autor)

Buch | Softcover

XVI, 173 Seiten

2007
Springer Berlin (Verlag)
978-3-540-73013-2 (ISBN)

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"If necessity is the mother of invention, then deregulation is the father, and r- enue management (also known as yield management) is the couple's golden child - at least as far as operations research is concerned." (Horner, 2000, p. 47) Deregulation had a signi?cant impact on the U.S. airline industry in the late 1970s. Charter and low-cost airlines such as People Express and Southwest wereabletoo?erseatsatafractionofthepricechargedbyestablishedcarriers like Pan Am and American Airlines. Due to their di?erent cost structure, it seemed to be impossible for the big carriers to o?er tickets at the same low price. Yet they had to ?nd a way to compete. Robert L. Crandall from American Airlines is widely credited with the - lution to the problem:yield management - today calledrevenue management, since it maximizes revenue earned on a ?ight rather than yield (revenue per passenger mile). The idea was simple: American Airlines ?ights were only half full on - erage. O?ering the empty seats at a discount price would not only enable the carriers to compete with the low-cost airlines but even create additional r- enue, if (1) it were possible to prevent cannibalization, i.e. the sale of discount tickets to consumers who would otherwise be willing to pay full fare, and if (2) it could be assured that only the seats that would otherwise ?y empty were sold at the low price.

Christiane Barz, 1966 geboren, ist Literaturwissenschaftlerin. Sie war nach dem Studium der Germanistik, Skandinavistik und Anglistik als wissenschaftliche Mitarbeiterin am Nordeuropa-Institut der Humboldt-Universität zu Berlin tätig und arbeitet als Literaturkritikerin und freie Kuratorin in Berlin.

Basic Principles.- Markov Decision Processes and the Total Reward Criterion.- Expected Utility Theory for Sequential Decision Making.- Expected Revenue Maximizing Capacity Control.- Capacity Control in a Random Environment.- Basic Single Resource Capacity Control Models in Revenue Management.- Expected Utility Maximizing Capacity Control.- Capacity Control Maximizing Additive Time-Separable Utility.- Capacity Control Maximizing Atemporal Utility.- An Extension: Capacity Control Under a General Discrete Choice Model of Consumer Behavior.- Conclusion.

Erscheint lt. Verlag	2.8.2007
Reihe/Serie	Lecture Notes in Economics and Mathematical Systems
Zusatzinfo	XVI, 173 p. 32 illus.
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 235 mm
Gewicht	282 g
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
Schlagworte	Expected Utility Theory • Management • Markov Decision Processes • Modeling • Revenue Management • Risk-Sensitive Control
ISBN-10	3-540-73013-3 / 3540730133
ISBN-13	978-3-540-73013-2 / 9783540730132
Zustand	Neuware