Hit Brands

How Music Builds Value for the World's Smartest Brands

D. Jackson, R. Jankovich, E. Sheinkop (Autoren)

Online Resource

X, 201 Seiten

2013
Palgrave Macmillan UK (Hersteller)
978-1-137-27148-8 (ISBN)

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Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.

Foreword History of Music and Brand Relationship Brands at the New Majors Introduction to 3 Strategic Models Music as Identity: Case Studies and Interviews Music as Engagement: Case Studies and Interviews Music as Revenue: Case Studies and Interviews Multimodal Strategies: Best Practice for Brands and Music Flipping the Equation: Brand Strategies for Music Mapping the Future

Erscheint lt. Verlag	31.10.2013
Zusatzinfo	X, 201 p.
Verlagsort	London
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Brand • MONEY • Strategy
ISBN-10	1-137-27148-5 / 1137271485
ISBN-13	978-1-137-27148-8 / 9781137271488
Zustand	Neuware