Care Packages for Your Customers

Barbara Glanz (Autor)

Buch | Softcover

198 Seiten

2007
McGraw-Hill Professional (Verlag)
978-0-07-148421-3 (ISBN)

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Presents a customer-service kit for businesses. This book includes work sheets, checklists, self-assessments, brainstorming exercises, and 52 specific, customer-focused ideas that helps improve service and increase sales.

CARE to build a customer-focused company!

Are you building enough customer loyalty in your organization? CARE Packages for Your Customers gives you 52 proven, actionable ideas for providing extraordinary service, increasing sales, and ensuring continual business success. By implementing one technique per week, you'll deliver a complete CARE package of exceptional customer service. Providing examples of each technique and tips for successful implementation, this solution-oriented tool also includes

Self-assessments, brainstorming exercises, checklists, and worksheetsReal-life examples of how companies create enhanced customer experiencesHelpful “how-to” tips on obtaining customer feedback, organizing employee focus groups, and boosting employee performanceTime-tested strategies for doing business, such as The Five Loyalty Builders and The Eleven Rules for Good Listening

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

1. Self-Assessment: Current Customer Loyalty

2. How to Value Employees

3. The Two Levels of Interaction

4. Remember that Everyone is Different

5. Determine the Lifetime Value of the Customer

6. The Emotional Bank Account

7. Five Loyalty Builders

8. Enhance the Customers Experience

9. Always Anticipate the Customers Needs

10. Honor Customer Complaints

Zusatzinfo	30 Illustrations
Sprache	englisch
Maße	147 x 198 mm
Gewicht	277 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-07-148421-3 / 0071484213
ISBN-13	978-0-07-148421-3 / 9780071484213
Zustand	Neuware