Valuepack:Framework for Marketing Management with Operations Management.
2006
Financial Times Prentice Hall
978-1-4058-5342-2 (ISBN)
Financial Times Prentice Hall
978-1-4058-5342-2 (ISBN)
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Provides marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.
Framework for Marketing Management, 3/e "Framework for Marketing Management "provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Operations Management, 4/e This book is intended to provide an introduction to operations management for all students who wish to understand the nature and activities of operations management. Providing a clear, well-structured and interesting treatment of operations management, the text provides both a logical path through the various operations management activities as well as the fundamental understanding of their strategic context.
Framework for Marketing Management, 3/e "Framework for Marketing Management "provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Operations Management, 4/e This book is intended to provide an introduction to operations management for all students who wish to understand the nature and activities of operations management. Providing a clear, well-structured and interesting treatment of operations management, the text provides both a logical path through the various operations management activities as well as the fundamental understanding of their strategic context.
| Erscheint lt. Verlag | 3.8.2006 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 221 x 284 mm |
| Gewicht | 3402 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-4058-5342-5 / 1405853425 |
| ISBN-13 | 978-1-4058-5342-2 / 9781405853422 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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