Multi Pack: Marketing Management(International Edition) with Operations Management

Nigel Slack, Stuart Chambers, Robert Johnston, Philip Kotler, Kevin Lane Keller (Autoren)

Buch | Softcover

2003
Prentice-Hall (Verlag)
978-0-582-84950-1 (ISBN)

Infos

Ruthless opportunist, astute courtier, manipulative politician and brutal, efficient soldier: this is William Marshal as portrayed by David Crouch. With the new translation of the contemporary epic poem, "Histoire de Giuillaume de Mareschal", and newly discovered documents, David Crouch has re-worked and expanded his original volume.

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This great value Multi Pack offers two of our best sellers at an amazing price. It combines the expertise of Philip Kotler's "Marketing Management (International Edition)" ISBN: 013049500 with Nigel Slack's "Operations Management" (ISBN: 0273679066). We offer two of the top authors in their field for an outstanding price, bringing a new concept of value to our books.

Inhalt

List of Maps and Tables Editor's Preface Preface Introduction Old Work and New Questions The Problems of the Sources 1. Childhood and Squirehood John Marshal: Father and Son William de Tancarville: the 'Good Master' 2. The Household Knight The Device of Tancarville Patrick, Earl of Salisbury The Royal Household 3. The Making of a Magnate, 1186-1205 The Household of Henry ii, 1186-89 Lord of Striguil King Richard on Crusade, 1190-94 King Richard's Captain and Courtier, 1194-99 Losing Normandy and Royal Favour, 1199-1205 4. The Making of a Regent Humiliation, 1205-1207 The Irish Problem, 1207-13 The Marshal and the Barons' War Protector of the King and the Kingdom The Battle of Lincoln (1217) and its aftermath The Marshal's Government Resignation, Death and Afterwards 5. The Marshal's Men The Knights The Clerks The Hidden Household 6. Love and Lordship Love and Loyalty Lordship and Affinity The Marshal and Money 7. The Chivalry of the Marshal The Tournament The Battlefield 8. La Bone Fin va out appendix i The Knights of William Marshal appendix ii The Marshal and the Earl Marshal General Bibliography Maps Genealogical Tables Index

Produkt-Details

• Erscheint lt. Verlag: 24.12.2003
• Verlagsort: Harlow
• Sprache: englisch
• Maße: 195 x 267 mm
• Gewicht: 2900 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 0-582-84950-0 / 0582849500
• ISBN-13: 978-0-582-84950-1 / 9780582849501
• Zustand: Neuware