Marketing PlanPro Premier

Palo Alto (Autor)

CD-ROM (Software)

2007 | 3rd edition
Pearson (Hersteller)
9780132237574 (ISBN)

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Palo Alto's highly rated software program that guides students through the development of a structured marketing plan. This software includes an introductory video, help wizards, and other valuable features to guide users through marketing analysis and plan for each element of the marketing mix. It also helps users prepare for implementation, compare actual to planned results, and assess the financial value of marketing programs through profitability, ROI, and customer lifetime value calculations.

Erscheint lt. Verlag	13.7.2007
Sprache	englisch
Maße	174 x 225 mm
Gewicht	50 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780132237574 / 9780132237574
Zustand	Neuware