International Business in Digital Transition
How Exporters Navigate Through Challenging International Environments
Seiten
2025
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-3010-2 (ISBN)
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-3010-2 (ISBN)
This insightful book examines the role of digital technologies in overcoming the challenges faced by exporters in international markets, alongside technological, competitive and institutional pressures. Presenting detailed quantitative and qualitative studies, it introduces a novel conceptual framework for studying the effects of digitalisation on export development.
Piotr Trąpczyński draws on a range of theoretical perspectives to identify the boundary conditions for effectively leveraging internet marketing capabilities in different environments. Chapters investigate the impact of business model configurations on export behaviour, exploring the influence of characteristics such as firm size, age and country of origin, and proposing a new typology for classifying these models. Ultimately, this incisive book underscores how internet marketing capabilities can support export resilience in turbulent times, providing a nuanced analysis of various market contexts and highlighting key avenues for future research.
Students and scholars of international business, organisational innovation, international marketing and entrepreneurship will benefit from this systematic overview of how internet technologies can improve export performance. Its valuable practical recommendations also make this a vital read for policymakers and practitioners in international sales development.
Piotr Trąpczyński draws on a range of theoretical perspectives to identify the boundary conditions for effectively leveraging internet marketing capabilities in different environments. Chapters investigate the impact of business model configurations on export behaviour, exploring the influence of characteristics such as firm size, age and country of origin, and proposing a new typology for classifying these models. Ultimately, this incisive book underscores how internet marketing capabilities can support export resilience in turbulent times, providing a nuanced analysis of various market contexts and highlighting key avenues for future research.
Students and scholars of international business, organisational innovation, international marketing and entrepreneurship will benefit from this systematic overview of how internet technologies can improve export performance. Its valuable practical recommendations also make this a vital read for policymakers and practitioners in international sales development.
Piotr Trąpczyński, Associate Professor, Department of International Competitiveness, Poznań University of Economics and Business, Poland
Contents
1 Introduction to International Business in Digital Transition
2 Towards successful exporting: exporter capabilities, business
models, and challenges in international markets
3 Internet marketing capabilities and exporting
4 Internet marketing capabilities and the boundary conditions
for export performance and resilience: a quantitative
perspective
5 Internet marketing capabilities, business models, and export
market environments: a qualitative perspective
6 Concluding remarks
Annex
References
| Erscheinungsdatum | 05.06.2025 |
|---|---|
| Verlagsort | Cheltenham |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-0353-3010-5 / 1035330105 |
| ISBN-13 | 978-1-0353-3010-2 / 9781035330102 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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