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Disrupt-It-Yourself - Simone Bhan Ahuja

Disrupt-It-Yourself

Eight Ways to Hack a Better Business---Before the Competition Does
Buch | Softcover
256 Seiten
2025
HarperCollins Leadership (Verlag)
978-1-4002-5495-8 (ISBN)
CHF 27,80 inkl. MwSt
Bestselling author and renowned innovation expert Simone Ahuja reveals the secret to winning in a 'disrupt or be disrupted' market: innovate from within.
Discover eight dynamic principles to help innovation flourish from within.

 

The shelf life of well-established companies keeps shrinking as new entrants replace old ones in rapid succession. Even brands that seemed invincible only a few years ago are in danger of being disrupted by fast-moving startups. In this unprecedented environment, how can any business stay ahead of the market?

 

Companies can no longer assume innovation will “just happen”—it must be seeded, grown, and successfully harvested. They must disrupt themselves.

 

In Disrupt-It-Yourself, bestselling author and innovation expert Simone Ahuja guides readers through the DIY (Disrupt-It-Yourself) system that will sustain innovation and retain DIYers, the employees—or intrapreneurs—most committed to solving the problems of the future, even if it means moving far beyond “business as usual.”

 

Based on her experience working with Fortune 500 companies and extensive research, Ahuja identifies the intrapreneurial archetype and presents eight new principles to foster a DIY mindset and action plan. In a clear, concise style with expert advice and real-world examples, this book



provides a new lens to help companies become faster and more fluid,
offers easy options to tailor the system to each company’s unique circumstances, and
presents strategic lessons—from Keep It Frugal to Make It Permission-less—that open up the full spectrum of innovation and make it sustainable.

Using the DIY approach, organizations can build their ability to innovate and create an approach for growth that harnesses the creativity and knowledge of employees at every level.

Simone Ahuja is the founder of Blood Orange, an innovation strategy advisory group with expertise in disruptive innovation, jugaad (frugal) innovation, emerging markets, and intrapreneurship. Her clients include companies such as 3M, Procter & Gamble, Target Corporation, Stanley Black & Decker, UnitedHealth Group, and Medtronic. She is a contributor to the Harvard Business Review online and is the coauthor of Jugaad Innovation,a #1 international bestseller. Simone is a highly sought-after keynote speaker in the fields of innovation, creativity, leadership, and change in the business environment. She is most often based out of Minneapolis, USA.

Erscheinungsdatum
Vorwort James M. Loree
Sprache englisch
Maße 152 x 229 mm
Gewicht 299 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-4002-5495-7 / 1400254957
ISBN-13 978-1-4002-5495-8 / 9781400254958
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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