Services Marketing
Text and Cases
Seiten
1995
Palgrave Macmillan (Verlag)
978-0-333-61836-3 (ISBN)
Palgrave Macmillan (Verlag)
978-0-333-61836-3 (ISBN)
- Titel erscheint in neuer Auflage
- Artikel merken
Zu diesem Artikel existiert eine Nachauflage
This text explains the issues, models and theories currently recognized as representing the subdiscipline of services marketing. Theory chapters are supported by case studies written from a UK/European perspective which give an insight into the operation of service business.
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory chapters are supported by a bank of original and substantial case studies written from a UK/European perspective. The case studies are a key feature of the text, giving an insight into the operation of service business not covered in the existing services marketing literature. They provide an opportunity to demonstrate how services marketing principles and frameworks can be applied to a vast range of commonly used small services, as well as to the large services.
Preface - Introduction - The 'Services' Covered - The Service Factory - Service Encounters - Service Design - Internal Marketing - Perceived Service Quality and Customer Satisfaction - Relationship Marketing - Service Profitability - Summary of Managerial Implications - Further Research Issues and Conclusions
| Erscheint lt. Verlag | 13.9.1995 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Basingstoke |
| Sprache | englisch |
| Maße | 155 x 233 mm |
| Gewicht | 409 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 0-333-61836-X / 033361836X |
| ISBN-13 | 978-0-333-61836-3 / 9780333618363 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Grundlagen marktorientierter Unternehmensführung : Konzepte, …
Buch (2024)
Springer Gabler (Verlag)
CHF 69,95
Wie Sie mit starken Geschichten Ihre Kunden überzeugen
Buch | Softcover (2025)
Vahlen (Verlag)
CHF 31,95
Aufgaben, Werkzeuge und Erfolgsfaktoren
Buch | Softcover (2023)
Vahlen (Verlag)
CHF 30,65
