Services Marketing

Text and Cases

Steve Baron, Kim Harris (Autoren)

Buch | Hardcover

320 Seiten

2002 | 2nd Revised edition
Palgrave Macmillan (Verlag)
9780333777923 (ISBN)

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Services Marketing

Steve Baron, Kim Harris, Toni Hilton

2008

Buch | Softcover

CHF 103, ³⁰

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This text has been substantially updated to cover all the most recent developments in services marketing, such as technological advances, and to make sure that the case studies and examples are as relevant and current as possible. The case studies come from a wider range of countries and types of industries, to ensure that the text caters appropriately for the student market. The book offers a comprehensive set of pedagogical tools and, as well as the case studies, each chapter contains learning objectives and end-of-chapter discussion questions and case study questions. The text also has an accompanying web site with an instructor's manual and OHP slides.

STEVE BARON is a Professor of Services Marketing in the Department of Retailing and Marketing at Manchester Metropolitan University and also holds a chair in Services Marketing. - KIM HARRIS is senior lecturer at Sheffield University Business School.

Introduction - Setting the Context - Service Goals: Use of Metaphors - Service Encounters - Consumer Experiences - Service Design - Internal Marketing - Service Quality and Customer Satisfaction - Relationship Marketing - Service Profitability - Further Research Issues and Conclusion - Case Studies

Erscheint lt. Verlag	18.9.2002
Zusatzinfo	facsimiles, map
Verlagsort	Basingstoke
Sprache	englisch
Maße	192 x 252 mm
Gewicht	790 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780333777923 / 9780333777923
Zustand	Neuware