Innovation Management

Strategy and Implementation Using the Pentathlon Framework

Rick Mitchell, Keith Goffin (Autoren)

Buch | Softcover

384 Seiten

2005
Palgrave Macmillan (Verlag)
9781403912602 (ISBN)

Infos

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing the key issues in managing innovation. Presenting key theoretical findings and showcasing best practice from successful organizations through more than sixty international case examples, the authors provide pragmatic tools for the effective management of innovation and develop strategies for improving innovation performance in both service and manufacturing companies.

Inhalt

Preface - The Role of Innovation - Innovation and Economics - Contrasting Services with Manufacturing - Developing an Innovation Strategy - Ideas: Managing Creativity and Knowledge - Prioritization: Selecting and Managing the Portfolio - Implementation - People, Organization and Innovation - Boosting Innovation Performance - The Future of Innovation Management - Index

Produkt-Details

• Erscheint lt. Verlag: 1.9.2005
• Zusatzinfo: 70 diagrams
• Verlagsort: Gordonsville
• Sprache: englisch
• Maße: 156 x 234 mm
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-13: 9781403912602 / 9781403912602
• Zustand: Neuware