Strategic Management

Concepts and Cases: A Competitive Advantage Approach

Fred R David (Autor)

Buch

2023
Pearson (Verlag)
978-0-13-789766-7 (ISBN)

Infos

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and sustainability.

The 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Produkt-Details

• Erscheinungsdatum: 10.01.2023
• Mitarbeit: Sonstige Mitarbeit: Forest R David, Meredith E David
• Zusatzinfo: Illustrations
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-13-789766-9 / 0137897669
• ISBN-13: 978-0-13-789766-7 / 9780137897667
• Zustand: Neuware