Zum Hauptinhalt springen
Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Strategic Management and International Business Policies for Maintaining Competitive Advantage -

Strategic Management and International Business Policies for Maintaining Competitive Advantage

Ailson J. De Moraes (Herausgeber)

Buch | Softcover
411 Seiten
2023
Business Science Reference (Verlag)
978-1-6684-6846-3 (ISBN)
CHF 328,20 inkl. MwSt
  • Versand in 3-4 Wochen
  • Versandkostenfrei
  • Auch auf Rechnung
  • Artikel merken
Allows executives to implement the necessary business policies and strategies in order to help an organisation maintain a competitive advantage in a global complex environment. By doing this, organisations will be more proactive than reactive in shaping their own futures.
The discontinuation and turbulent nature of business environments make it crucial for organizations to adopt strategic management practices and develop key business policies to be alert to environmental changes. Organizational competitiveness has become the center of strategic management literature as an explanation for organizational success. However, in the past two decades, there has been a shift in the nature of the relationship between business organizations and society, with business organizations increasingly playing a more proactive role in wider societal issues.

Strategic Management and International Business Policies for Maintaining Competitive Advantage allows executives to implement the necessary business policies and strategies in order to help the organization maintain a competitive advantage in a global complex environment. By doing this, organizations will be more proactive than reactive in shaping their own futures. This book allows organizations to initiate and influence activities. Covering topics such as ethical business marketing, leadership capabilities, and strategic management, this premier reference source is an excellent resource for business leaders and executives, managers, entrepreneurs, marketers, economists, government officials, students and educators of higher education, librarians, researchers, and academicians.
Erscheinungsdatum
Sprache englisch
Maße 216 x 279 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre Makroökonomie
ISBN-10 1-6684-6846-8 / 1668468468
ISBN-13 978-1-6684-6846-3 / 9781668468463
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
warum etablierte Unternehmen den Wettbewerb um bahnbrechende …

von Clayton M. Christensen

Buch | Softcover (2025)
Vahlen (Verlag)
CHF 48,85
wie man Menschen wirklich weiterbringt

von Svenja Hofert

Buch | Softcover (2024)
Vahlen (Verlag)
CHF 37,65
wie Teams funktionieren und wann sie effektiv arbeiten

von Svenja Hofert; Thorsten Visbal

Buch | Softcover (2024)
Vahlen (Verlag)
CHF 45,95