Marketing in Practice Case Studies DVD

Volume 1

Robert Van der Zwart (Autor)

DVD-ROM (Software)

4 Seiten

2004
Financial Times Prentice Hall (Hersteller)
9780273681915 (ISBN)

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'Marketing in Practice Case Studies' gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that affect their companies. With interviews, additional company information, questions and web links, this DVD can be go with any marketing textbook or be a stand alone title.

In association with The Decision Group, based in the Netherlands, Marketing in Practice Case Studies gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that impact their companies.

Filled with lively interviews, additional company information, questions and weblinks, this DVD can be sold as a stand-alone or bundled with any marketing textbook.

Marketing In Practice Case Studies DVD includes the following companies:

Fruit-tella

Slow market growth and increasing competition are affecting this strong brand. Learn what options might be available: Brand Extensions, New Market Segments, or Optimising Distribution

Barcardi

How do you introduce a lifestyle product (Barcardi Breezer) with limited funds while overcoming ethical issues concerning underage drinking? Find out how to leverage the equity of the Barcardi brand and position the company to succeed.

Lancome

How do you increase market share with an old established brand? With increasing competition, new niches need to be found. Success depends on effective distribution, innovation and marketing communication.

Preface Chapter 1: Introducing economics Chapter 2: Supply and demandChapter 3: Government intervention in the market Chapter 4: Background to demandChapter 5: Background to supplyChapter 6: Profit maximising under perfect competition and monopolyChapter 7: Profit maximising under imperfect competitionChapter 8: Alternative theories of the firmChapter 9: The theory of distribution of incomeChapter 10: Inequality, poverty and policies to redistribute incomesChapter 11: Markets, efficiency and the public interestChapter 12: Applied microeconomics Chapter 13: The national economyChapter 14: Unemployment and inflationChapter 15: The open economy Chapter 16: The roots of modern macroeconomicsChapter 17: Short-run macroeconomic equilibriumChapter 18: Money and interest ratesChapter 19: The relationship between the money and goods marketsChapter 20: Fiscal and monetary policyChapter 21: Aggregate supply, unemployment and inflationChapter 22: Long-term economic growth and supply-side policies Chapter 23: International tradeChapter 24: The balance of payments and exchange ratesChapter 25: Global and regional interdependenceChapter 26: Economic problems of developing countries

Erscheint lt. Verlag	5.2.2004
Verlagsort	Harlow
Sprache	englisch
Maße	126 x 143 mm
Gewicht	90 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9780273681915 / 9780273681915
Zustand	Neuware