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Intercultural Transfer of Management Practices of German MNC to Brazil

The Interplay of Translation and Recontextualization

Madeleine Bausch (Autor)

Buch | Softcover

XXVIII, 389 Seiten

2022 | 1st ed. 2022
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-38055-7 (ISBN)

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Multinational companies transfer managerial practices such as quality management globally. Studies from different perspectives have examined cultural, institutional, and organizational challenges in practice transfer, however, little is known about the micro-processes of intercultural transfer, especially in complex cultural settings as Brazil. Integrating the recontextualization perspective and Scandinavian institutionalist transfer-as-translation approach, this book explores micro-processes of transfer from German MNC to Brazilian subsidiaries from a multiple cultures perspective. Findings show the complementary nature of micro-processes of translation and recontextualization, embedding them into a process model of four stages: Preparation, translation, recontextualization, and institutionalization. Intercultural transfer can be considered an iterative and multi-level process in which practices diffuse from individuals, to teams, to the organization. The book contributes to international management by cross-fertilizing the two approaches, by highlighting cultural and institutional particularities of the Brazilian context using a culturally sensitive methodology, and by showing the transformative power of managerial practices on organizations and ecosystems.

About the authorMadeleine Bausch completed her PhD at University of Passau, Germany. Since March 2022, she is a researcher at the Faculty of Economics and Business, University of Chile.

Introduction.- Literature Review.- An Integrative Model of Intercultural Practice Transfer.- Research Design.- Findings.- Discussion.- Conclusion.

Erscheinungsdatum	16.07.2022
Reihe/Serie	Gabler Theses
Zusatzinfo	XXVIII, 389 p. 22 illus.
Verlagsort	Wiesbaden
Sprache	englisch
Maße	148 x 210 mm
Gewicht	549 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	Brazil • Case study • Cross-cultural management • Germany • Intercultural Management • International business • MNC • Qualitative study • Quality management • recontextualization • Scandinavian Institutionalism • Transfer
ISBN-10	3-658-38055-1 / 3658380551
ISBN-13	978-3-658-38055-7 / 9783658380557
Zustand	Neuware