Global Business Strategy (eBook)

Cornelis A. De Kluyver, John A. Pearce II (Autoren)

eBook Download: EPUB

2021 | 2. Auflage
286 Seiten
Business Expert Press (Verlag)
978-1-63742-043-0 (ISBN)

Infos

Global Business Strategy looks at the opportunities and risks associated with staking out a global competitive presence and introduces the fundamentals of global strategic thinking.The authors demonstrate how a company should change and adapt its domestic business model to achieve a competitive advantage as it expands globally.Our framework includes a company's business model, the strategic decisions a company needs to make as it globalizes its operations, and globalization strategies for creating a competitive advantage. A business model has four principal dimensions: market participation, the value proposition, the supply chain infrastructure, and its management model.

Produkt-Details

• Erscheint lt. Verlag: 1.6.2021
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
• Schlagworte: Business Model • CAGE Analysis • COVID-19 Coronavirus • Global Branding • global competitive advantage • global industry • Global Management • global management model • global strategy • GLOBAL STRATEGY FORMULATION • Innovation • market participation • Offshoring • Outsourcing • pandemic SWOT • PESTEL • scenario • supply chain infrastructure • Value Creation • Value Proposition
• ISBN-10: 1-63742-043-9 / 1637420439
• ISBN-13: 978-1-63742-043-0 / 9781637420430