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Management Information Systems

Managing the Digital Firm [RENTAL EDITION]

Kenneth Laudon, Jane Laudon (Autoren)

Buch | Softcover

648 Seiten

2021 | 17th edition
Pearson Education (US) (Verlag)
978-0-13-697127-6 (ISBN)

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This print textbook is available for you to rent for your classes. The Pearson print rental program provides you with affordable access to learning materials, so you can come to class ready to succeed.

For introductory courses in IS (information systems) and MIS (management information systems).

Laudon’s essential case-based text for the study of IS in business today.
Management Information Systems: Managing the Digital Firm provides the most comprehensive overview of information systems, while drawing connections between MIS and business performance. The Laudons are known for their outstanding real-world case studies, which describe how well-known companies use IT to solve problems and achieve business objectives. You will develop sought-after skills, and be adept at leading IS-related management discussions and using IT to meet bottom-line results. Each chapter of the 17th edition has been thoroughly updated to cover the latest industry and technology changes.

Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Jane Price Laudon is a management consultant in the information systems area and the author of seven books. Her special interests include systems analysis, data management, MIS auditing, software evaluation, and teaching business professionals how to design and use information systems. Jane received her Ph.D. from Columbia University, her M.A. from Harvard University, and her B.A. from Barnard College. She has taught at Columbia University and the New York University Stern School of Business. She maintains a lifelong interest in the languages and civilizations of East Asia. The Laudons have two daughters, Erica and Elisabeth, to whom this book is dedicated.

PART I: ORGANIZATIONS, MANAGEMENT, AND THE NETWORKED ENTERPRISE
1. Information Systems in Global Business Today
2. Global E-Business and Collaboration
3. Information Systems, Organizations, and Strategy
4. Ethical and Social Issues in Information Systems

PART II: INFORMATION TECHNOLOGY INFRASTRUCTURE
5. IT Infrastructure and Emerging Technologies
6. Foundations of Business Intelligence: Databases and Information Management
7. Telecommunications, the Internet, and Wireless Technology
8. Securing Information Systems

PART III: KEY SYSTEM APPLICATIONS FOR THE DIGITAL AGE
9. Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
10. E-commerce: Digital Markets, Digital Goods
11. Managing Knowledge and Artificial Intelligence
12. Enhancing Decision Making

PART IV: BUILDING AND MANAGING SYSTEMS
13. Building Information Systems
14. Making the Business Case for Information Systems and Managing Projects
15. Managing Global Systems

Glossary
Indexes

Erscheinungsdatum	15.01.2021
Verlagsort	Upper Saddle River
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	0-13-697127-X / 013697127X
ISBN-13	978-0-13-697127-6 / 9780136971276
Zustand	Neuware