Practical Corporate Planning

John Argenti (Autor)

Buch | Softcover

446 Seiten

2019
Routledge (Verlag)
9781138564244 (ISBN)

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In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.

Argenti, John

Introduction; 1. What is Corporate Planning? 2. What Should Do It? 3. Corporate Objectives and Corporate Conduct 4. Objectives for Non-Profit Making Organizations 5. Setting the Corporate Targets 6. Forecasts and Gap Analysis 7. Strengths and Weaknesses Analysis 8. Threats and Opportunities 9. Alternative Strategies 10. Selecting the Strategies 11. Evaluation, Action Plans and Monitoring 12. The Woodcock Group; Appendices; Notes; Bibliography; Index

Erscheinungsdatum	04.11.2019
Reihe/Serie	Routledge Library Editions: Management
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	453 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-13	9781138564244 / 9781138564244
Zustand	Neuware