Guilt Trip – From Fear to Guilt on the Green Bandwagon

A Hesz (Autor)

Software / Digital Media

2015
John Wiley & Sons Inc (Hersteller)
978-0-470-68553-2 (ISBN)

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'CSR', 'Green', 'Ethics', 'Fair Trade', 'Organic' are all buttons that marketers are keen to push right now to get us to engage us with their products. Why? Because, amongst many, these issues hit a nerve and our consciences can be comforted in the knowledge we are purchasing for the greater good. Guilt Trip talks to the history of the marketing communications story, analyses the journey of traditional advertising techniques past and present and tackles the exploitation of guilt and fear.

The authors talk with leading marketers and advertising agency heads, politicians and consumers, doctors and historians to explore the pivotal role played by the Green phenomenon within this transformation. Going further, it asks how companies, politicians and individuals will react to this emerging but irrevocable change, and what will be the fate of those who react too slowly, or ignore it altogether.

Alex Hesz Across several of London's Advertising and Communications agencies, Alex has worked with some of the world's largest brands and businesses, including British Airways, GlaxoSmithKline, RBS, Coca-Cola, Nestle, Diageo, Nokia and the UK Government. In particular, Alex has worked broadly in the areas of sustainability and corporate responsibility, whether reducing the size of cat-food boxes, preventing children from using their phones for bullying or working towards a single, universal charger. He lives in South London, and works at DDB. Bambos Neophytou Since abandoning his academic research program (a hopelessly inadequate attempt to fuse sociolinguistics with cognitive pragmatics), Bambos has worked or consulted for a variety of organisations (Added Value, BBC, BBH, VCCP) in a strategic marketing and communications capacity. Having been unable to finish reading any books on marketing communications, he has always wanted to write one that was readable from beginning to end. He believes this has now been achieved. He currently lives in West Berkshire, is training to be a carpenter and is Head of Planning at Exposure.

Erscheint lt. Verlag	9.9.2015
Verlagsort	New York
Sprache	englisch
Maße	162 x 240 mm
Gewicht	502 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	0-470-68553-0 / 0470685530
ISBN-13	978-0-470-68553-2 / 9780470685532
Zustand	Neuware