Value Pack: International Business

A Strategic Management Approach

Alan M. Rugman, Richard M. Hodgetts (Autoren)

Media-Kombination

664 Seiten

2002 | 2nd edition
Financial Times Prentice Hall
978-0-273-67609-6 (ISBN)

Infos

This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.

Inhalt

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS. 1. The challenge of international business. 2. The multinational enterprise. 3. The triad and international business. PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 4. International politics and economic integration. 5. International culture. 6. International trade. 7. International finance. PART THREE: INTERNATIONAL BUSINESS STRATEGIES. 8. Global strategic planning. 9. Organizing strategy. 10. Production strategy. 11. Marketing strategy. 12. Human resource management strategy. 13. Political risk and negotiation strategies. 14. International financial management. PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION. 15. Corporate strategy and national competitiveness. 16. Doing business in the European community. 17. Doing business in Japan. 18. Doing business in North America. 19. Doing business in non-triad nations. PART FIVE: INTERNATIONAL BUSINESS HORIZON. 20. Future challenges in international business

Produkt-Details

• Verlagsort: Harlow
• Sprache: englisch
• Maße: 190 x 245 mm
• Gewicht: 1270 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-67609-1 / 0273676091
• ISBN-13: 978-0-273-67609-6 / 9780273676096
• Zustand: Neuware