International Business

A Strategic Management Approach

Alan M. Rugman, Richard M. Hodgetts (Autoren)

Buch | Softcover

664 Seiten

2002 | 2nd edition
Prentice Hall (Verlag)
978-0-273-63897-1 (ISBN)

Infos

Maintaining its strategic focus, this second edition explores international business using Europe, the Far East and the USA as a framework, placing an emphasis on multinational approaches. New features include: updated tables and figures, and expanded coverage of China.

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This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)

Inhalt

PART ONE: THE WORLD OF INTERNATIONAL BUSINESS. 1. The challenge of international business. 2. The multinational enterprise. 3. The triad and international business. PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 4. International politics and economic integration. 5. International culture. 6. International trade. 7. International finance. PART THREE: INTERNATIONAL BUSINESS STRATEGIES. 8. Global strategic planning. 9. Organizing strategy. 10. Production strategy. 11. Marketing strategy. 12. Human resource management strategy. 13. Political risk and negotiation strategies. 14. International financial management. PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION. 15. Corporate strategy and national competitiveness. 16. Doing business in the European community. 17. Doing business in Japan. 18. Doing business in North America. 19. Doing business in non-triad nations. PART FIVE: INTERNATIONAL BUSINESS HORIZON. 20. Future challenges in international business

Produkt-Details

• Erscheint lt. Verlag: 2.10.2002
• Sprache: englisch
• Maße: 188 x 243 mm
• Gewicht: 1265 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-273-63897-1 / 0273638971
• ISBN-13: 978-0-273-63897-1 / 9780273638971
• Zustand: Neuware