Starting & Running a Food Truck Business

Everything You Need to Succeed With Your Kitchen on Wheels

Alan Philips (Autor)

Buch | Softcover

304 Seiten

2020
Dorling Kindersley (Verlag)
978-1-4654-9011-7 (ISBN)

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Become a mobile food mogul with advice from an industry expert

This book is fully stocked with everything you need to know to join the ranks of foodies-on-wheels. A sure path from start to success with your mobile restaurant, you get:

- A primer on the food truck industry
- The various types of rigs and setups available
- Simple strategies for using social media to promote your food truck
- Essential information on keeping your food, your customers, your employees, and your truck safe
- Sound advice on building your clientele, making your customers happy, and keeping them happy.

Alan Philips started his culinary career at age 16, when he finished high school early and went to work as a cook for celebrity chef Wolfgang Puck. After studying at Cornell University’s School of Hotel Management, Philips became an entrepreneur, starting his own marketing group for hotels and restaurants. As the founder of the Guerilla Culinary Brigade, he launched several “pop-up” dining projects in New York City. Philips wrote his first book, The Complete Idiot’s Guide to Starting a Food Truck Business, in 2012, and now works as marketing executive among his many other ventures.

Erscheinungsdatum	03.02.2020
Reihe/Serie	Starting & Running
Verlagsort	New York
Sprache	englisch
Maße	197 x 235 mm
Gewicht	437 g
Themenwelt	Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft
	Technik
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-4654-9011-6 / 1465490116
ISBN-13	978-1-4654-9011-7 / 9781465490117
Zustand	Neuware