Implementing Word of Mouth Marketing – Online Strategies to Identify Influencers, Craft Stories, and Draw Customers
Seiten
2015
John Wiley & Sons Inc (Hersteller)
978-1-119-20340-7 (ISBN)
John Wiley & Sons Inc (Hersteller)
978-1-119-20340-7 (ISBN)
- Keine Verlagsinformationen verfügbar
- Artikel merken
Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives
Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns
Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that will resonate with your consumers, and spread messages through cybercitizens who are social media experts.
Guides you to identify and engage your online influencers to manage your reputation, promote your brands, and sell your products
Reveals how word of mouth disperses online
Explores strategies for your organization to engage its online advocates, tap into networks, and to mobilize the masses
Explains how to design online word of mouth campaigns
Includes measurement tools to gauge the impact word of mouth campaigns
Filled with case studies, research, and check lists, this invaluable guide will definitively show you how to leverage the power of online advocates to pass along stories, deliver recommendations, and draw people to purchasing points.
Idil M. Cakim is Vice President of Inter-active Media at GolinHarris, a global public relations firm. She served on the board of the Word of Mouth Marketing Association, whose members include Dell, Microsoft, Hilton, Amway Global, 1-800-Flowers, and the AARP. She regularly publishes articles in business magazines and trade publications on social media and word- of-mouth strategies and has been quoted as an expert in online communications in the New York Times, the Financial Times, Harvard Business Review, CNet News, the Chicago Tribune, and other media.
| Erscheint lt. Verlag | 19.9.2015 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 150 x 250 mm |
| Gewicht | 666 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
| ISBN-10 | 1-119-20340-6 / 1119203406 |
| ISBN-13 | 978-1-119-20340-7 / 9781119203407 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
So nutzen Sie Ihre emotionale Kompetenz in schwierigen …
Online Resource (2025)
Springer Fachmedien Wiesbaden GmbH (Hersteller)
CHF 69,95
Online Resource (2025)
Pearson Education Limited (Hersteller)
CHF 82,65
Online Resource (2025)
Pearson Education Limited (Hersteller)
CHF 84,50
