Entrepreneurship
Pearson
978-0-13-097116-6 (ISBN)
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For courses in Entrepreneurship and Small Business Management.
Many students have difficulty connecting business theory to starting a small business and writing a business plan. This concise and practical text/handbook combines the best of both study formats, demonstrating theory in realistic applications. While the book opens with the material commonly found in Entrepreneurship texts, the second half combines theory and background information in areas such as marketing theory, management topics, and financial recordkeeping—and provides practical checklists to help students complete a business plan.
Peggy Lambing has experienced entrepreneurship from several perspectives—as a business owner, as a small business consultant, and as an educator. She and her husband owned a tool and equipment distributorship during the 1980s that was sold at a profit after five years. She has provided small business consulting services for 18 years, specializing in helping entrepreneurs obtain financing. In addition, she has taught entrepreneurship and small business management classes at the University of Missouri-St. Louis since 1980 and has served as the director of the university's Small Business Institute program. She received her bachelor of science in business administration degree and a master's degree in business from the University of Missouri-St. Louis. Charles R. Kuehl is a member of the management faculty at the University of Missouri-St. Louis. He has published in various scholarly journals and is coauthor of Small Business: Planning and Management, third edition. He received his baccalaureate, master's, and doctoral degrees from the University of Iowa. His teaching and research areas include entrepreneurship, strategic management, international business, and organizational behavior.
(NOTE: Each chapter begins with Key Points, and concludes with Summary and Discussion Questions.)
1. Entrepreneurship Today.
2. Small Businesses and the Internet Economy.
3. The Entrepreneur.
4. Women-Owned and Minority-Owned Businesses.
5. Family Businesses.
6. Business Growth and the Entrepreneur.
7. Home-Based Businesses.
8. New Product Development.
9. Global Business.
10. Starting a New Business.
11. Buying an Existing Business.
12. Franchising and Other Alternatives.
13. The Business Plan: Introduction.
14. The Business Plan: Marketing.
15. The Business Plan: Management and Personnel.
16. The Business Plan: Startup Costs and Financing.
17. The Business Plan: Projected Financial Statements.
18. The Business Plan: The Legal Section.
19. The Business Plan: Insurance.
20. The Business Plan: Suppliers.
21. The Business Plan: Risks, Assumptions, and Conclusions.
Case Studies.
Appendix: Summary of Business Plan Checklists.
Index.
| Erscheint lt. Verlag | 12.9.2002 |
|---|---|
| Sprache | englisch |
| Maße | 205 x 255 mm |
| Gewicht | 726 g |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 0-13-097116-2 / 0130971162 |
| ISBN-13 | 978-0-13-097116-6 / 9780130971166 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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