Entrepreneurship

Peggy A. Lambing, Charles R. Kuehl (Autoren)

Buch | Softcover

301 Seiten

1999 | 2nd edition
Pearson (Verlag)
978-0-13-020043-3 (ISBN)

Infos

Provides a theoretical background for devising a business plan. This book presents a list of practical questions students can use to write their own plan. It features chapters on various aspects of entrepreneurship (starting, buying, and franchising; home-based businesses; family businesses).

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For a Small Business Management or Entrepreneurship course at the junior/senior undergraduate level.

An indispensable guide for students considering an entrepreneurial career path. This simple, straightforward, highly proactive text provides a solid theoretical background for devising a business plan and goes one step further, presenting a detailed list of practical questions students can use to write their own plan. It features full chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); emphasizes how self-employment affects the entrepreneur and his/her family; and provides a step-by-step framework for developing and writing a business plan—complete with specific questions and checklists.

Inhalt

I. THE WORLD OF ENTREPRENEURSHIP.

 1. Entrepreneurship Today.
 2. The Entrepreneur.
 3. Women-Owned and Minority-Owned Businesses.
 4. Family Businesses.
 5. Business Growth and the Entrepreneur.
 6. Home-Based Businesses.
 7. New Product Development.
 8. Global Business.
 9. Starting a New Business.
10. Buying an Existing Business.
11. Franchising and Other Alternatives.
II. THE BUSINESS PLAN.

Introduction.
Marketing.
Management and Personnel.
Start-Up Costs and Financing.
Projected Financial Statements.
The Legal Section.
Insurance.
Suppliers.
Risks, Assumptions, and Conclusion.
CASE STUDIES.

 1. On-Line Auto Sales.
 2. Entrepreneurs in the Beverage Industry.
 3. The Growth and Problems of Wired Ventures, Inc.
 4. The Body Shop.
 5. Topystail.
 6. Boston Chicken/Boston Market.
 7. Hometown Videos, Inc.
 8. A Family Affair.
 9. Ed's Auto Parts.
10. Bagels and Burgers.
APPENDICES.

A. Summary of Business Plan Checklists.
B. Sources of Financing.

Produkt-Details

• Erscheint lt. Verlag: 27.9.1999
• Sprache: englisch
• Maße: 205 x 255 mm
• Gewicht: 669 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-13-020043-3 / 0130200433
• ISBN-13: 978-0-13-020043-3 / 9780130200433
• Zustand: Neuware