Contemporary Strategy Analysis

Robert M. Grant (Autor)

Buch | Softcover

672 Seiten

2019 | 10th edition
John Wiley & Sons Inc (Verlag)
978-1-119-49572-7 (ISBN)

Infos

Now in its tenth edition, Contemporary Strategy Analysis continues its tradition of accessibility, practicality, and real-world relevance to graduate and undergraduate students around the world. Focusing on strategic analysis, value creation, and implementation, this book provides a rigorous grounding in essential principles while offering up-to-date perspectives based on practices used at leading companies across industries and borders. Comprehensive coverage merges theory and application through new and updated cases, and the discussion surrounding business policy, business strategy, and the business environment links concept to context for a holistic understanding of the mechanisms at work.

To keep pace with the field’s constant evolution, this new edition has been revised to reflect the current business landscape with expanded coverage of critical topics including disruption, innovation, technology, and other factors impacting strategic planning and implementation. Global perspectives throughout highlight the dynamic nature of strategic management in the face of borderless business, equipping students with the well-rounded knowledge base the future of business demands.

Inhalt

Author Biography xiv Preface to Tenth Edition xv

PART I INTRODUCTION 1

1 The Concept of Strategy 3

PART II THE TOOLS OF STRATEGY ANALYSIS 31

2 Goals, Values, and Performance 33

3 Industry Analysis: The Fundamentals 59

4 Further Topics in Industry and Competitive Analysis 83

5 Analyzing Resources and Capabilities 107

6 Organization Structure and Management Systems: The Fundamentals of Strategy Implementation 131

PART III BUSINESS STRATEGY AND THE QUEST FOR COMPETITIVE ADVANTAGE 153

7 The Sources and Dimensions of Competitive Advantage 155

8 Industry Evolution and Strategic Change 189

9 Technology-Based Industries and the Management of Innovation 219

PART IV CORPORATE STRATEGY 249

10 Vertical Integration and the Scope of the Firm 251

11 Global Strategy and the Multinational Corporation 269

12 Diversification Strategy 297

13 Implementing Corporate Strategy: Managing the Multibusiness Firm 315

14 External Growth Strategies: Mergers, Acquisitions, and Alliances 340

15 Current Trends in Strategic Management 360

CASES TO ACCOMPANY CONTEMPORARY STRATEGY ANALYSIS, TENTH EDITION

Glossary 637

Index 643

Produkt-Details

• Erscheinungsdatum: 06.10.2018
• Verlagsort: New York
• Sprache: englisch
• Maße: 201 x 249 mm
• Gewicht: 1134 g
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 1-119-49572-5 / 1119495725
• ISBN-13: 978-1-119-49572-7 / 9781119495727
• Zustand: Neuware