Advertising & IMC: Principles and Practice, Global Edition -- MyLab Marketing with Pearson eText

Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells (Autoren)

Freischaltcode

4 Seiten

2018 | 11th edition
Pearson Education Limited (Hersteller)
978-1-292-26209-3 (ISBN)

Titel nicht im Sortiment

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1. Strategic Brand Communication

2. Advertising

3. Public Relations

4. Action and Interaction: Direct Response and Promotions

5. How Brand Communication Works

6. Strategic Research

7. Segmenting and Targeting the Audience

8. Strategic Planning

9. Creative Side

10. Promotional Writing

11. Direct Response

12. Media Basics

13. Paid Media

14. Owned, Interactive, and Earned Media

15. Media Planning and Negotiation

16. IMC Management

17. Evaluating IMC Effectiveness

18. Social Impact, Responsibility, and Ethics: Is it Right?

Erscheint lt. Verlag	6.8.2018
Verlagsort	Harlow
Sprache	englisch
Maße	140 x 165 mm
Gewicht	7 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-292-26209-5 / 1292262095
ISBN-13	978-1-292-26209-3 / 9781292262093
Zustand	Neuware