From Single to Scale

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

Michael Killen (Autor)

Buch | Softcover

221 Seiten

2018
Apress (Verlag)
978-1-4842-3813-4 (ISBN)

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Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "being just one person."

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

Do I have to do the work or can I outsource it to someone else?

Can I receive 1,000 orders tomorrow and handle it?

Is the process/delivery repeatable so anyone can do it?

What You'll Learn

Develop a profitable, scalable business from what you’re doing now

Create content and attract an audience to that content

Outsource your scalableprocess

Scale your profit and money management

Optimize your growth and prioritize meeting and exceeding your goals

Who This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

Chapter 1: Why You Need to Scale.- Chapter 2: What's Stopping You From Scaling?.- Chapter 3: Types of single person, scalable businesses.- Chapter 4: Developing a Scalable Product from What You've Got.- Chapter 5: Creating Content for a Scalable Product.- Chapter 6: Building a Larger Audience.- Chapter 7: Connecting More of That Audience to a Scalable Product.- Chapter 8: Why Process Is the Key to Scale.- Chapter 9: Outsourcing the Scalable Process.- Chapter 10: Growth Optimization.- Chapter 11: Profit and Money Management to Scale.- Chapter 12: Scale and Growth Are Just Around the Corner.-

Erscheinungsdatum	27.09.2018
Zusatzinfo	5 Illustrations, black and white; IX, 221 p. 5 illus.
Verlagsort	Berkley
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
Schlagworte	business • Business Development • Business Strategy • Entrepreneurship • growth • Leadership • operations • scaling • SME • Startups
ISBN-10	1-4842-3813-3 / 1484238133
ISBN-13	978-1-4842-3813-4 / 9781484238134
Zustand	Neuware