From Single to Scale (eBook)

How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit

Michael Killen (Autor)

eBook Download: PDF

2018 | First Edition
IX, 221 Seiten
Apress (Verlag)
978-1-4842-3814-1 (ISBN)

Infos

Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of 'being just one person.'

Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:

• Do I have to do the work or can I outsource it to someone else?
  
• Can I receive 1,000 orders tomorrow and handle it? 
  
• Is the process/delivery repeatable so anyone can do it? 
  

What You'll Learn

• Develop a profitable, scalable business from what you're doing now 
  
• Create content and attract an audience to that content 
  
• Outsource your scalable process 
  
• Scale your profit and money management 
  
• Optimize your growth and prioritize meeting and exceeding your goals
  

Who This Book Is For

Consultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Michael Killen currently runs his own consultancy, where he coaches businesses on money, scale, finding customers, and making sales. In 2017, Mike sold his first business to a larger media agency. He has background in digital marketing, having worked for a large global corporation as a lead, developing digital marketing strategies for small to medium businesses that fit their business needs.

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Scale your single-person business to profitability. Increase your audience, create multiple products, and generate more profit. This book takes you through the entire process of building a scalable business from the seemingly impossible place of "e;being just one person."e;Most single-person businesses are stuck in a pattern of exchanging time for money. Through this book, you will learn how to beat that feast or famine cycle of work. Ask yourself the following questions:Do I have to do the work or can I outsource it to someone else?Can I receive 1,000 orders tomorrow and handle it? Is the process/delivery repeatable so anyone can do it? What You'll LearnDevelop a profitable, scalable business from what you're doing now Create content and attract an audience to that content Outsource your scalableprocess Scale your profit and money management Optimize your growth and prioritize meeting and exceeding your goalsWho This Book Is ForConsultants, freelancers, owners of small to medium-sized businesses, developers, and entrepreneurs

Inhalt

Contents 5
About the Author 6
Acknowledgments 7
Chapter 1: Why You Need to Scale 8
Recurring Revenue 8
Working in the Business 17
Bigger Businesses Don’t Buy (at Scale) from Single-Person Enterprises 23
Break Free from the Feast and Famine Consulting Project Income Cycle 26
Summary 30
Chapter 2: What’s Stopping You From Scaling? 31
No Spare Funds 35
Marginal Gains 35
Do People Want You? 37
Busy or Effective? 41
Can My Business Scale? 42
Quitting Your Job 42
Never Run a Business 46
Other Businesses in My Network Have Told Me It’s a Bad Idea or I Can’t Do It 47
Summary 47
Chapter 3: Types of Single-Person, Scalable Businesses 48
Summary 67
Chapter 4: Developing a Scalable Product from What You’ve Got 69
Before and After 71
Map Out Each Stage 76
Create Blog Posts 78
Promoting the Webinar 83
Creating a Course 84
Affiliate Marketing 93
Summary 94
Chapter 5: Creating Content for a Scalable Product 95
10 Topics 96
10 Subtopics 96
Explorer Posts 103
Promise 103
Problem 104
Myth 104
What’s Changing? 104
What Do Most People Do? 105
What to Do Differently 105
Next Steps 105
Repurpose Written Content 105
How to Get More Shares 107
Collect Testimonials 108
Sales Letter Style Content 108
Networking Lunch 112
Summary 113
Chapter 6: Building a Larger Audience 114
We’re Building Two Lists 114
Would You Honestly Read That? 116
Would You Really Share That? 116
Killer Blog Post with Lead Magnet 121
Send Remarketing Traffic to Squeeze Pages 125
Comment Marketing 130
Summary 133
Chapter 7: Connecting More of That Audience to a Scalable Product 134
Content Silos 135
Splinter Product Creation 137
The Thank You Page 139
Scarcity and Changes 141
Knife Twist 141
Benefits 142
CTA 1: Act Now 142
Our Background 142
Guarantee 142
CTA 2: Safety and Results 142
Pricing 143
Fear: Ego 143
CTA: Next Steps 143
Dos and Don’ts 143
Get on the Phone! 147
Summary 154
Chapter 8: Why Process Is the Key to Scale 155
Processes Are an Investment 155
Great Interviews 157
Process = Scale 157
Automate the Start 164
Outsource Without Process 165
Process Is Communication 165
Manage the Process 168
Summary 169
Chapter 9: Outsourcing the Scalable Process 170
Take the Day Off 170
Other Options 171
Fiverr.com (http://lp.fiverr.co.uk/) 171
Upwork.com (https://www.upwork.com/) 171
Freelancer.com (https://www.freelancer.com/) 171
Studio Envato (https://studio.envato.com/) 172
99 Designs (https://99designs.co.uk/) 172
OnlineJobs.ph (https://www.onlinejobs.ph/) 172
Google (https://www.google.com) 172
Levels of Outsourcing 177
Summary 184
Chapter 10: Growth Optimization 185
Record, Measure, and Test 185
I’ve Noticed … 198
Just Because I Want You Back 198
We Miss You! 199
We’re Going to Unsubscribe You 199
Secret Gift Inside 199
Are You Just Not Interested? 200
In Three Days, You Won’t Hear from Us 200
Today Is Your Last Day 201
Summary 202
Chapter 11: Profit and Money Management to Scale 203
What Is Your Goal for the Business? 204
What Is the Financial Goal of the Business? 204
What Do You Want to Do Without a Business? 208
The Rule of Thirds for Pricing 209
Rules for Saving 210
Rules for Tax 210
Rules for Profit 210
Summary 212
Chapter 12: Scale and Growth Are Just Around the Corner! 213
Index 215

Produkt-Details

• Erscheint lt. Verlag: 7.9.2018
• Zusatzinfo: IX, 221 p. 5 illus.
• Verlagsort: Berkeley
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere
• Themenwelt: Recht / Steuern ► Wirtschaftsrecht
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: business • Business Development • Business Strategy • Entrepreneurship • growth • Leadership • operations • scaling • SME • Startups
• ISBN-10: 1-4842-3814-1 / 1484238141
• ISBN-13: 978-1-4842-3814-1 / 9781484238141