The Pragmatist's Guide to Corporate Lean Strategy (eBook)

Incorporating Lean Startup and Lean Enterprise Practices in Your Business

Michael Nir (Autor)

eBook Download: PDF

2018 | First Edition
XXX, 165 Seiten
Apress (Verlag)
978-1-4842-3537-9 (ISBN)

Infos

Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business. The lean agile enterprise concept is demystified and translated into action as the author shares his experience with both success and major failure in areas such as healthcare, insurance, major airline, manufacturing, financial services, education, and big data. 

The author shares the good, the bad, and the ugly of enterprise-level adoption of lean startup practices (what we call a 'lean corporation'). The book provides step-by-step instructions specifically targeted to technologists in multiple roles-from CEO to a developer on the ground-on how to build a 'lean agile corporation' and avoid common traps. Building on the experience of the 'lean startup' framework of Steven Blank and Eric Reis, this book takes these concepts to the enterprise level by providing tips and best practice guidelines, sharing 'horror stories' and common anti-patterns in a fun and engaging way. 

What You'll Learn 

• Discover how you can contribute to your company as it becomes a lean agile corporation and survives technological and digital disruption
• Beat Facebook, Amazon, Apple, and Google at their own game by using methods they use to quickly experiment with new services and features 
  
• Understand how to advance your career in a lean startup framework
  
• Know how you can trace your company's success to your daily work 
  

Who This Book Is For

Those in technology and business who are interested in strategy, business agility, management, execution, new technologies, and in the future of the business world.

Michael Nir is a keynote speaker, best selling author, and Lean Agile inspiration expert; known for his passion, creativity, and innovation.

Michael's master degree in engineering, certification in project management, and training in Gestalt balance his technical know-how with emotional intelligence. He inspires people and teams to change, experientially and emotionally, while climbing the hill AND reaching the summit.

The author of nine books on influence, consumer experience, and Agile project management, Michael delivers practical skills gained from 18 years of experience leading change at global organizations in diverse industries such as: Intel, Philips Healthcare, United Healthcare, DnB, Volvo, JPMorgan Chase, Citi, Unilever, and many others. He is masterful at connecting the dots between human behavior, business systems, and work environment to drive highly productive teams and lead individuals to communicate effectively.

A passionate guide and mentor for organizations undergoing change, Michael has developed Lean startup training and delivery programs as well as Gestalt team-building and conflict management workshops.

 

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Use this practical, step-by-step guide on lean agile strategy to harness technological disruption at your large business to successfully advance your business rather than suffer a loss of business. The lean agile enterprise concept is demystified and translated into action as the author shares his experience with both success and major failure in areas such as healthcare, insurance, major airline, manufacturing, financial services, education, and big data. The author shares the good, the bad, and the ugly of enterprise-level adoption of lean startup practices (what we call a "e;lean corporation"e;). The book provides step-by-step instructions specifically targeted to technologists in multiple roles-from CEO to a developer on the ground-on how to build a "e;lean agile corporation"e; and avoid common traps. Building on the experience of the "e;lean startup"e; framework of Steven Blank and Eric Reis, this book takes these concepts to the enterprise level by providing tips and best practice guidelines, sharing "e;horror stories"e; and common anti-patterns in a fun and engaging way. What You'll Learn Discover how you can contribute to your company as it becomes a lean agile corporation and survives technological and digital disruptionBeat Facebook, Amazon, Apple, and Google at their own game by using methods they use to quickly experiment with new services and features Understand how to advance your career in a lean startup frameworkKnow how you can trace your company's success to your daily work Who This Book Is ForThose in technology and business who are interested in strategy, business agility, management, execution, new technologies, and in the future of the business world.

Inhalt

Contents 7
About the Author 8
Foreword 9
Acknowledgments 10
Preface: Cadence Is King 12
Introduction: Microwave Thinking 16
Chapter 0: Start with Why 22
Chapter 1: Get Into the Entrepreneurial Mindset 28
How? Become an Entrepreneur. 30
Sustaining Your Transformation and Making It Ongoing 33
How Is This Information Presented? 33
Part I: Five Lessons from Lean Startup Thinking 35
Chapter 2: Start with the Customer in Mind 36
What I Read 37
What Happened When I Tried Implementing in Big Corporations 37
Think John Deere 39
What I Learned as I Adapted the Concept in a Corporation 39
What I Implemented 40
Chapter 3: Define and Communicate the Mission and Vision 45
What I Read 47
What I Learned from Implementing These Concepts in Big Corporations 47
What I Learned from Implementing OKRs at Large Companies 52
Chapter 4: Synthesize an Integrative Operating Model 56
What I Read 57
What Happened When I Tried Implementing in Big Corporations 60
What I Learned As I Adapted the Concepts at Corporations 61
Chapter 5: Identify Metrics That Matter 65
What I Read 66
What Happened When I Tried Implementing in Big Corporations 68
What I Learned As I Adapted the Concepts at Corporations 71
Chapter 6: Pivot or Persevere 73
What I Read 74
What Happened When I Tried Implementing in Big Corporations 75
What I Learned As I Adapted the Concepts in Corporations 76
Part II: Five Techniques to Succeed 79
Chapter 7: First 30 Days 81
Define Vision 81
Identify Customer Personas 84
Prototype MVP and Program Training 86
The Lean Engine Description 87
The Goal of a Lean Startup Training Program 89
Run Experiments with Customers to Validate Your Hypotheses 90
Pivot or Persevere in a Build-Measure-Learn Cycle 93
Chapter 8: First 90 Days 95
Develop Vision 96
Identify Customer Personas 100
Prototype MVP and Program Training 103
Run Experiments with Customers to Validate Your Hypotheses 106
The Lean Engine Description 108
Pivot or Persevere in a Build-Measure-Learn Cycle 110
Chapter 9: First 12 Months 115
Revisit Vision 116
Identify Customer Personas 119
Prototype MVP 121
Run Experiments with Customers to Validate Your Hypotheses 125
Pivot or Persevere in a Build-Measure-Learn Cycle 130
Part III: Lessons in Building a Corporate Startup 133
Chapter 10: Achieve and Retain Leadership Support 135
Chapter 11: Consider the Corporate Culture 153
Hiring a New CIO 155
First Month 158
90 Days 159
Chapter 12: Evangelize Across the Enterprise 165
First Days at the New Job 168
First Day 168
First Month 169
First Year 171
Three More Years 173
Chapter 13: What Big Data Doesn’t Tell Us 177
Afterwards: Your Next Steps 182
Index 184

Produkt-Details

• Erscheint lt. Verlag: 7.4.2018
• Zusatzinfo: XXX, 165 p. 15 illus.
• Verlagsort: Berkeley
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: Agile • business and technology • digital disruption • Disruption • Innovation • Lean • Lean Enterprise • Lean Startup • Strategy
• ISBN-10: 1-4842-3537-1 / 1484235371
• ISBN-13: 978-1-4842-3537-9 / 9781484235379