International Entrepreneurship
Edward Elgar Publishing Ltd (Verlag)
978-1-78536-544-7 (ISBN)
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Key features include:
A dedicated overview illustrating the state of the art from the point of view of International Entrepreneurship, rather than from a general business context, allowing students to build in-depth knowledge on the topic from a single resource•
Interesting and accessible international case studies provide insight into how real companies handle modern issues, preparing students for future entrepreneurial ventures. Examples include ofo, Nokero, Wonderbly and Blueseed•
Flexibility of use for instructors to fit their own context and needs, particularly for integrating into current entrepreneurship or business courses•
Further reading references and supplementary example boxes allow students to extend their knowledge outside the lecture hall and inspire a passion for the subject•
Case studies inspire a variety of activities for both theoretical discussion and practical applications and can easily be enriched and updated.
International Entrepreneurship is a much-needed text for all IE courses, as well as an ideal supplementary text for postgraduate students studying entrepreneurship, international business, management, and marketing.
Antonella Zucchella, Full Professor, Department of Economics and Management, University of Pavia, Italy, Birgit Hagen, Associate Professor of International Entrepreneurship and Marketing, Department of Economics and Management, University of Pavia, Italy and Vorarlberg University of Applied Sciences, Austria and Manuel G. Serapio, Associate Professor, Business School, and Faculty Director, IIB-CIBER, University of Colorado Denver, US
Contents: 1. Setting the field 2. International entrepreneurial organisations: characteristics and typologies 3. Sensing, Seizing, and Transforming international entrepreneurial opportunities 4. Processes of building and managing the international entrepreneurial firm 5. International entrepreneurial entry: implementation processes References Index
| Erscheinungsdatum | 10.10.2018 |
|---|---|
| Verlagsort | Cheltenham |
| Sprache | englisch |
| Maße | 169 x 244 mm |
| Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
| ISBN-10 | 1-78536-544-4 / 1785365444 |
| ISBN-13 | 978-1-78536-544-7 / 9781785365447 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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