Global Marketing, Global Edition -- MyLab Marketing with Pearson eText

Warren Keegan, Mark Green (Autoren)

Freischaltcode

6 Seiten

2014 | 8th edition
Pearson Education Limited (Hersteller)
978-1-292-06960-9 (ISBN)

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Chapter 1 IntroductIon to Global Marketing
Chapter 2 The Global Economic Environment
Chapter 3 The Political, Legal, and Regulatory Environments Of Global Marketing
Chapter 4 The Global Cultural EnvIronment
Chapter 5 Global Customers
Chapter 6 Global Marketing Information Systems and Research
Chapter 7 Segmentation, Targeting, and Positioning
Chapter 8 Global Entry and Expansion Strategies
Chapter 9 Competitive Analysis and Strategy
Chapter 10 Product Decisions
Chapter 11 Pricing Decisions
Chapter 12 Global Marketing Channels
Chapter 13 Global Integrate Marketing Communications
Chapter 14 Global Organization and Leadership: Managing the Global Marketing Effort
Chapter 15 Global Corporate Social Responsibility and Environmental Sustainability
Chapter 16 The Future of Global Marketing

Erscheint lt. Verlag	15.9.2014
Verlagsort	Harlow
Sprache	englisch
Maße	87 x 153 mm
Gewicht	24 g
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-292-06960-0 / 1292069600
ISBN-13	978-1-292-06960-9 / 9781292069609
Zustand	Neuware